A marketing video is a very powerful resource for your SEO strategy because it helps your website gain presence in Google. It’s proven that explainer videos boost website’s average visit time from 8 seconds up to 2 minutes on average, resulting in a 1500% increase! This will make your website rank higher in Google, making it easier for people to find your website there.
Animated marketing videos will also help you gain notoriety in YouTube -the 2nd largest search engine in the world. A video on YouTube works as an independent marketing entity. If someone watches your video on YouTube, that person can then find further information about your company in the description section, which helps your audience engagement.
Bear in mind that video is the most shared material online. If someone likes your video, they may share it with the rest of the world, which in the end means free promotion that will prove to be very beneficial for your brand, indeed!